"Fashion" is
the term itself stands for glamor and attitude. Do the fashion trends keep
changing? Or they just rotate? The 80's style which was fag few years back is
now the so called 'new' style statement. But is it really new? The churidar or
leggings as we call them and body hugging tops are back in fashion now. So are
we really moving towards new style statements or it just repetition of our old
trends with some modifications.
For example,
women's shorts and top worn by Bollywood stars in late 80's, started all
together a Bobby era, and today in 2011 they are back with certain variation,
we call them hot pants now. Zeenat Aman sported big butterfly shades in early
90's, and that style is back in latest trend, today those shades have become a
must thing in every girls hand bag.
So the point is,
are we actually innovating in terms of fashion and trends or we are just going
back in time all over again & again? Be it the very famous Retro look, or Patiyala,
its coming back and staying for long.
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Old Fashion |
But yes there
are certain noticeable changes too, people have become more sensitive towards
dressing up; office-wear, casuals, party wear, day dresses, and so on. There is
segmentation for each clothing line; 'availability' being major factor for
this. Anything and everything is available in market these days. From
accessories to shoes to bags, you name it & you have it. Ample designs, colors, size are available at not only the physical stores but also with the
online ones. This generation believes in being first to flaunt the latest
trends. And they are ready to experiment with colors, pattern & style for
that. Any new launch has to be with them as soon as it goes online. This is
where online shopping portals come into picture. In countries like India, people
were not comfortable with the idea of online shopping, physical touch &
trial being the main constrain. But now more and more youngsters prefer online
shopping over the usual ones for the very fact its latest, fast and more
choices are available. More and more International brands are offering online
order system on their website. This makes these Brands available at every
corner of the globe without physically having store or any outlet.
Talking about
new trends in fashion, Innovation is necessary now, may be that's the reason
people are moving to designer wears more than towards shopping malls. People
today want more than Bollywood trend or trends that are coming back in
rotation. They need individual attention, they wish to posses' clothes, bags,
and shoes etc which are exclusive and customized to suit their attitude &
personality. That's the reason instead of buying from regular brands; people
have an urge for exclusivity. There are so many designer wears &
accessories available these days that it's not that difficult to find something
unique and stylish. Plus the internet has erased all the boundaries, so now
sitting home one can access all National, International Brands, designer brands
from across the world with just one click.
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